“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission at Rajpath in New Delhi. On 2nd October 2014″
Organisations like ICICI Bank, Punjab National Bank, XLRI Jamshedpur and IIM-Bangalore initiated mass cleanliness drives and spread awareness among the general public.
Swachh Bharat Abhiyan has become a ‘Jan Andolan’ receiving tremendous support from the people. Citizens too have turned out in large numbers and pledged for a neat and cleaner India.
The ‘#MyCleanIndia’ was also launched simultaneously as a part of the Swachh Bharat drive to highlight the cleanliness work carried out by citizens across the nation.
Has it ever pained us that our mothers and sisters have to defecate in open? Poor womenfolk of the village wait for the night; until darkness descends, they can`t go out to defecate. What bodily torture they must be feeling, how many diseases that act might engender. Can’t we just make arrangements for toilets for the dignity of our mothers and sisters?
— Narendra Modi
When the girl student reaches the age where she realises thislack of female toilets in the school she leaves her education midway. As they leave their education midway they remain uneducated. Our daughters must also get equal chance to quality education. After 60 years of independence there should have been separate toilets for girl students in every school. But for the past 60 years they could not provide separate toilets to girls and as result the female students had to leave their education midway.
— Narendra Modi
Swachh Bharat Mission in urban areas is focused on building individual toilets, community toilets and solid waste management. In rural areas, the emphasis is on behavioral change intervention including interpersonal communication, strengthening implementation and delivery mechanisms down to the Gram Panchayat level, and giving States flexibility to design delivery mechanisms that take into account local cultures, practices, sensibilities and demands. The incentive for building toilet has been increased by Rs 2000 from Rs 10000 to Rs 12000. Funds are also provided for Solid and Liquid Waste Management (SLWM) in Gram Panchayats.
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Source : Wikipedia & PMINDIA